Is Flodesk Worth It? My Experience as a Marketing Consultant

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Introduction to Flodesk for Email Marketing

Flodesk is an email marketing platform built with small businesses in mind. It was originally created to offer entrepreneurs a way to send visually stunning emails—but over time, it's grown to be one of the most simple and powerful email marketing tools out there.

In this post, we'll dive into my personal journey and evolution using Flodesk as a marketing consultant, some of its benefits and features, and we'll answer the main question you have as you ponder which email marketing platform to use: is Flodesk worth it?

My Personal Journey with Flodesk

Prior to owning Bud to Bloom Marketing, I was a lifestyle blogger and marketing virtual assistant. My first email marketing experience came in the summer of 2019 with Mailchimp. While the platform did what I needed it to, I found it a bit clunky and not as visually appealing as I hoped. That frustration led to me discovering Flodesk.

I started my Flodesk free trial in August 2019 and immediately fell in love with the platform. It was drag-and-drop, easy to use, and the templates were beautiful. I held off on joining as a beta member until February 2020, when I was ready to make email marketing a priority. Ever since then, I've created countless freebies, workflows, landing pages, and have sent on average one email per week—for the last almost 6 years.

My First Email Newsletter

I'm borderline embarrassed to show you this, but with my extremely minimal design skills (and marketing skills in general) at the time, here's what my first email newsletter looked like. I had a section sharing my new blog post, word of the week, and goal for the week...can you tell I was in my personal development era?!

I vividly remember creating this first email newsletter—it felt fun. I remember thinking okay, maybe I WANT to email my audience every week, because Flodesk makes email marketing a task I actually look forward to.

That consistency led to me growing an email list for my old business of 1200+ subscribers and building such a close-knit community that actually wanted to hear from me. Imagine that!

Since then, my weekly emails for Bud to Bloom have taken on a life of their own. Some weeks, I'm sharing a random personal story like the time my husband and I encountered a ghost or learning how to bake sourdough. Other times, I'm sending a super structured (but still visually on-brand) email with different sections full of announcements, stories, and offers. Some weeks are a combo of storytelling and selling. But what matters most is that my audience hears from me every week, because Flodesk makes showing up simple and enjoyable.

Using Flodesk for Clients

As a marketing consultant, it's my job to familiarize myself with a wide range of platforms. I won't name any names, but I can confidently say I've used almost every major email marketing platform out there—and Flodesk remains my top recommendation for my small business clients.

My clients are all across the board when it comes to email marketing. I've worked with business owners who have used the same email marketing tool for over a decade, some who have never started an email list, and some who fall somewhere in the middle.

Email marketing is a hot topic that often comes up during my strategy sessions, and I recommend Flodesk every time. Many clients have switched over to Flodesk after I share my screen and walk them through the platform. I've helped clients grow and segment their email lists from 0 to 1700+, launch challenges for 300+ participants, and hit their online course sales goals, all using Flodesk. 

The biggest win I love to celebrate is when my clients continue sending emails via Flodesk after our work together comes to a close. That means it's a user-friendly platform and an effective strategy for my clients to invest their time into.

Is Flodesk Worth It? Absolutely—Here's Why.

Now that you have a strong understanding of how we got here and ways I've used Flodesk in my business and with my clients, let's answer the big question: is Flodesk worth it? Here’s why I say yes every single time.

Beautiful Design and Industry-Leading Deliverability

Deliverability is a common email marketing pain point for business owners. It's also a common misconception that beautifully designed emails have a lower deliverability rate. Flodesk crushes that myth by helping you send emails that are design-forward AND reach your community's inbox. No need to compromise deliverability, because Flodesk's patented technology ensures your emails get seen.

Drag-and-Drop Email Builder

You can say goodbye to clunky platforms making it difficult to design on-brand emails. Flodesk has a simple drag-and-drop email builder so you can customize different layouts, fonts, colors, images, and more to your liking.

Powerful Features

I could probably write a book on Flodesk's features—and they're always releasing more throughout the year. Here are some of the features I love and use consistently:

Native Integrations: Connect Flodesk to other platforms you already use without having to pay for a third-party automation tool. My favorite integrations include Canva, Squarespace, Interact, Honeybook, and Manychat.

Link Actions: Set up an "action" to occur when someone clicks your email. You can add or remove them from a segment or workflow, or update a custom field value. This is a powerful tool for building automations or setting subscriber preferences.

Templates: Emails from Flodesk are my favorite to send and favorite to receive because let's face it...they're pretty. Flodesk has countless templates you can start from and customize to fit your brand. You can also create your own template(s) to build from within the platform.

Workflows: Build out a custom workflow to be triggered upon a specific action (adding someone to a segment, purchasing a product off your site, etc.). I build out all my email sequences within workflows, and they're often triggered by someone opting in for a freebie or purchasing a digital product.

Constant Improvements and Upgrades

One thing about Flodesk is they're always innovating, growing, and improving. So much has changed since I first tried the platform out in 2019—and it was a great tool to begin with. Flodesk releases new features and upgrades frequently, so I'm always learning something new and improving my email marketing processes.

Unmatched Team

This is something super unique to Flodesk in my opinion, but their team is the best. They are kind, resourceful, and always there to answer questions and support you in any way they can. The way they approach changes and address member concerns is admirable, and you can tell they truly care. You never feel like "just a data point" when you connect with the Flodesk team.

Champion for Small Businesses

Flodesk walks the walk when it comes to supporting small business owners. Most of their new features were a direct response to member feedback they received. They host webinars consistently, teaching members how to maximize their product and monetize their email lists. I personally believe they are so successful because of how well they treat their community.

Flodesk Free Trial

If your answer to "Is Flodesk worth it?" is feeling like a resounding yes, click here to start your free 14-day trial. Once you end up falling in love with it (as I have lol), that link will get you 25% off your first year.

If you have any questions about Flodesk or email marketing in general, feel free to send me a DM on Instagram. I'm happy to share more about my experience!