HAVE AN ONLINE PRESENCE YOUR REFERRAL-BUILT BUSINESS CAN BE PROUD OF.

MARKETING strategy and management services

You earned your 5-star reputation—but in order to keep growing, you need more than word-of-mouth.

Today’s buyers expect to find you online and connect with you before booking. They want to understand what you do, trust your expertise, and feel confident reaching out. My job is to make that happen through creative, sustainable marketing strategy and management services that deliver results.

INQUIRE HERE

MARKETING STRATEGY •

MARKETING STRATEGY •

Effective marketing starts with a strong plan. Without a clear strategy, it’s easy to stay busy without seeing results. Every month you delay your marketing is another month potential clients can’t find you online—and they really need your help!

60-MINUTE STRATEGY SESSION

Get unstuck in one focused hour.

Wondering what to post? Unsure how to optimize your website? Feeling scattered with no clear marketing plan?

In just one hour, we’ll hone in on your biggest marketing challenge and turn overwhelm into a clear, actionable plan.

You’ll leave with a custom roadmap—not just ideas to think about. Most clients walk away with a to-do list they’re ready to implement the same day.

    • Pre-call questionnaire to maximize our time together

    • A focused, 60-minute Zoom call on a marketing topic of your choice

    • Call recording, notes, and action items so you can implement immediately

  • One-time payment of $300

BOOK YOUR CALL

MARKETING AUDIT

Stop guessing and get clear on what’s actually holding your marketing back.

If you’ve been piecing things together but aren’t seeing results, it’s time to fill the gaps. No more losing leads, clients, and revenue—let’s make moves that will impact your business right away. 

I’ll review your strategy, website, socials, and email marketing, then create a personalized report highlighting what’s working, what can be improved, and what to focus on during the next 90 days. 

You’ll walk away knowing exactly what’s broken and how to fix it. No fluff, just a clear game plan custom made for your business.

    • A deep dive into your strategy, social media, email marketing, and website

    • PDF report with your strengths, gaps, and specific recommendations

    • A prioritized 90-day action plan so you can see results ASAP

    • Recorded walkthrough of findings

    • 30-minute debrief call to answer any questions

  • One-time payment of $500

BOOK YOUR AUDIT

MARKETING MANAGEMENT RETAINER •

MARKETING MANAGEMENT RETAINER •

If strategy is the plan, management is the follow-through.

This is ongoing marketing leadership and execution for business owners who need consistent visibility—without managing it themselves.

When you’re ready to stop juggling marketing decisions, platforms, and ever-changing algorithms, I take ownership of your marketing direction and follow-through. Imagine the relief of knowing your marketing is running seamlessly—even if you don’t check your socials for a week.

This retainer is best suited for established businesses who want consistent marketing but don’t have the time or expertise to do it themselves.

BOOK A FREE CONSULT

MARKETING MANAGEMENT INCLUDES:

I actively manage and oversee five core areas for you to keep your marketing moving forward consistently, without you managing it day to day.

  • 01 STRATEGY

    Ongoing marketing direction and prioritization, including what we’re focusing on, why it matters, and how it supports your business goals.

  • 02 Execution

    Hands-on management of one primary and one secondary marketing platform, ensuring plans turn into consistent, high-quality content.

  • 03 Systems

    Maintenance and optimization of your existing marketing systems, so everything runs smoothly behind the scenes without requiring constant oversight or troubleshooting.

  • 04 OPTIMIZATION

    Continuous improvements to your website, messaging, and performance based on what’s working and what’s not.

  • 05 REPORTING

    Clear, monthly insights into your marketing outlining performance, what it means, and what we’re doing next using that data.

INVESTMENT

The base retainer investment is $2,500/month, before add-ons (optional).

For comparison, a full-time marketing hire can cost $70,000+ per year—before benefits. With me, you get the expertise of a marketing department with clear scope, built-in flexibility, and without the overhead.

WHAT’S NOT INCLUDED:

This retainer is designed for ongoing management, not one-time builds or launches.

Projects like additional platforms, email funnel builds, system setups, launches, or in-person content days are scoped separately so expectations stay clear and support stays sustainable.

This keeps our retainer focused and prevents scope creep on either side.

Optional Add-ons:

  • Additional platforms ($500-$900/month)

  • In-person content day (Maryland businesses only) ($1,200 per day)

  • Email marketing builds ($750-$1,200 one time)

  • System builds (Honeybook workflows, Zapier automations, custom ClickUp builds, etc.) ($750-$2,000 one time)

Real Results from Real(ly Amazing) Clients

  • "I wholeheartedly endorse Karley for social media and marketing support or strategy!

    During our time together, we successfully launched an email marketing program, migrated to a new website platform, and implemented an efficient task management system. Thanks to Karley's expertise, I now have a solid and practical social media and marketing strategy in place, supported by the right systems to make it all possible!”

    - Stephanie | The Simplicity Secret

  • "You must hire Karley! She is your go-to marketing queen.

    Not only is she incredibly hard-working, skilled, organized, and efficient with all things social media and email marketing, but she has a smile on her face while she does it. She's got great ideas, she's always open to experimenting, and she believes in her clients whole-heartedly. She just truly always makes me feel taken care of.”

    - Meredith | The Playground

  • "It's the best marketing investment I have ever made with the highest return by freeing up my time and making business operations effortless.

    Her custom packages are ideal and outline everything my business needs. She opened my eyes to new automations that I would benefit from and also helped organize my task manager so it's easy to outsource and onboard a new team member.”

    - Hannah | Squadstyle

  • "Karley is so easy to work with.

    She went above and beyond with ideas and made it really simple to follow through on everything moving forward. If you are feeling stuck with social media or even a social media process, I highly recommend hiring Karley!”

    - Caity | With Love, Paint

  • "I loved the personal connection.

    It just felt so nice to be able to talk to someone who understands marketing your business on social media. Karley is very detailed and asked me lots of good questions to get what she needed to create me a good content marketing strategy.”

    - Liz | Liz’s Wood Designs

  • "Karley is very good at what she does.

    She has streamlined both a social media strategy as well as content creation for my business. She will be your biggest champion as you move through the stages of growth that all small businesses experience.”

    - Char | Travel Treasure Box

  • "Karley is the sweetest human to work with & it honestly felt like I was chatting with a long time friend!

    I've never done email marketing before so it seemed like a daunting task to take on, but after just 60 minutes with Karley, I felt so good about it!”

    - Elisa | ZealCast Studios

THE BOOKING PROCESS FOR THE MARKETING MANAGEMENT RETAINER:

1. INQUIRY

After filling out an inquiry form, we’ll meet for a consult call. This is a low-pressure conversation to learn more about your business, goals, and whether a marketing management retainer makes sense. This is not a sales call; it ensures we’re the right fit to work together.

2. SCOPE

After our call, I’ll confirm if the Marketing Management Retainer is the right fit and if so, send a brochure with your base retainer with relevant add-ons. This keeps scope and pricing clear so you can make the best decision for your business.

3. PROPOSAL

Within 2 business days, you’ll have your proposal outlining your scope, investment, contract, and start date. Once we both sign, we’re officially booked and ready to get started!

INQUIRE HERE