The Marketing Framework for Expecting Moms (and How It Supports Maternity Leave)
If you're a business owner with a baby on the way, getting your marketing advice from Alex Hormozi probably is not very supportive. Traditional marketing strategies (especially those built by a man) don't take your shifting bandwidth and energy levels into account. They require you to be "on" every day—which isn't possible if you want to take the maternity leave you deserve. This is a full breakdown of the marketing framework I created for women in your current season of life.
Before you dive into this blog post, download the free guide that pairs perfectly with it here with even more examples of the PUSH Method marketing framework and your chance to self-assess where you are within each pillar.
The Backstory of Helping Entrepreneurs Prep for Maternity Leave
I'm a marketing strategist who helps moms prepare for maternity leave. My work with my clients has always directly gave them more time for their families, but I specifically chose to support women during this stage of life because no one is doing it.
It's important to me that no one has to return to their business immediately after welcoming a baby into their family. But how I got here is kind of a long story, so read the full post on why I chose to help moms prep for maternity leave here.
The Issue with Popular Marketing Advice
As I started with, marketing advice you frequently see was not created for expecting moms. Here are some common strategies you may have come across (and what I would do instead):
Be on all the platforms to maximize visibility. Be on the platforms you enjoy that are driving the most results for your business. Batch and repurpose your content to save you time and energy.
Post quantity over quality. Due to AI, posting a high quantity of content is no longer impressive. Posting multiple times a day for your business on Instagram won't do anything if the content isn't strategic. Instead, focus on a manageable number of posts that you know will speak directly to your ideal client.
Show up daily. Showing up consistently is important, but you get to decide what "consistent" means to you. Give yourself grace and permission to change your posting cadence and schedule things out so you don't have to always be "on".
The PUSH Method: the Marketing Framework Built for Flexibility
As you transition into motherhood (or continuing to grow your family), you need a marketing framework that's flexible, effective, and adaptable. I developed the PUSH Method to meet you where you're at, whether that's in your first trimester, the middle of maternity leave, or during those first few years of motherhood.
P: Proximity
Your warmest connections fall in the Proximity pillar. Some leads may jump here due to borrowed trust, such as referrals, and others may need nurturing in order to move into this category, such as a new email subscriber.
Some common examples of strong Proximity include:
Formal referral program (click here to apply for mine)
Connecting at an in-person networking event
Sending voice DMs back-and-forth with followers
Hosting live workshops with high engagement
Having a VIP segment on your email list
Consider: How are you nurturing leads and moving them from cold to warm? What is your most reliable revenue source, where people already know and trust you?
U: Untapped
Low visibility is one of the most common challenges small businesses face, and Untapped includes getting in front of people who don't know you and haven't seen your work yet. This is the visibility and lead generation component of your marketing.
When your Untapped pillar is strong, it may look like:
Website traffic from Google
Content views converting to new followers on social media
Growing your email list via a lead magnet
Collaborating on social media posts to get in front of new eyes
Guest speaking on a podcast
Consider: How are you consistently reaching your ideal clients?
S: Sales
Sales encompasses the offers you're selling, their price points, and the energy they take to deliver. If you're currently pregnant or are thinking about growing your family soon, the energy component is incredibly important as your offers may shift during maternity leave or returning to work postpartum.
Effective Sales looks like:
Offers are aligned energetically and are priced fairly
Ideal clients are booking the right offers for them
You have the capacity for what you're selling
Passive income streams are in place
Systems and templates support your delivery
Consider: Do my current offers at their pricing feel aligned for my community? How might my offers need to shift during pregnancy, maternity leave, or returning to work postpartum?
H: Highlight
Before someone books you, they're likely going to do some digital browsing to ensure you are who you say you are. Even if they're a referral, they want confirm your content backs up all the wonderful things they've heard about you. This is why content is crucial—it helps you reach new eyes, of course, but it also establishes your credibility and builds trust with those who want to work with you.
Some examples of a powerful Highlight pillar include:
Client case studies and testimonials
Blog posts explaining your process and unique POVs
"About Me" posts on social media
Content capturing who you are beyond what you do
Messaging that answers your ideal clients' questions before they need to ask
Consider: Does your content establish you as an authority, showcase your unique POVs, confirm what referrals and testimonials say about you, and make someone feel confident inquiring?
How the PUSH Method Supports Maternity Leave
Now that you have an understanding of the four pillars of the PUSH Method, here are some ways it specifically supports business owners taking a maternity leave.
Shifts with Your Energy and Availability
While all four pillars are important, you don't need to put an equal amount of energy into all of them at once. This method is designed to ebb and flow alongside your life. For example, you may put lots of energy into the Sales and Untapped pillars during pregnancy: shifting your offers to focus on more passive income streams and shifting your content to reach new people. Then, during maternity leave, your strategy could prioritize Proximity and Highlight: scheduling out posts and emails to nurture those new leads you captured.
Pushes Can Be Prepared Ahead of Time
The PUSH Method doesn't require you to be "on" every minute of every day. With the right strategy, guidance, and support, you can prepare for each pillar ahead of time.
For example, I'm a huge proponent of batching out content ahead if you're a mom-to-be. You may be going all in on your content during your last trimester, but that doesn't mean you have to film when your energy levels are low. Perhaps instead, you feel really good during your second trimester, so you batch out all your content for the next few months.
Everything Works Together
The PUSH Method marketing framework is flexible and works together to form your ecosystem. Referrals (Proximity) may visit your social media to confirm what they've heard about you (Highlight), and then they book your service (Sales).
Or, someone new finds you via a podcast episode and opts in for your email list (Untapped), they are nurtured via your tailored email sequence (Proximity), and then they book your service (Sales). These are only a few examples of how everything is connected, and it all works together seamlessly.
Ready to Take a Maternity Leave for Your Business?
If you're ready to set your business up for maternity leave, click here to fill out my inquiry form. I support expecting business owners through audits and strategy sessions, marketing system builds, and marketing retainers that keep things running during pregnancy, maternity leave, and returning to work.
FAQs about the PUSH Method Marketing Framework for Expecting Moms
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The PUSH Method is a 4-part marketing framework designed specifically for business owners during pregnancy, maternity leave, and returning to work postpartum. It stands for Proximity, Untapped, Sales, and Highlight, and it's a flexible yet effective approach to building a marketing ecosystem that works for your real life.
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A straightforward marketing plan should include a way to attract new leads, highlight who you are and how you can help them, nurture them so they know, like, and trust you, and lead them to the next step toward working with you.
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The best time to start preparing for maternity leave as a business owner is as soon as possible! As a marketing strategist who specializes in maternity leave prep, I always say the sooner, the better—even if that means you aren't pregnant yet. This gives you the time and space to shift your offers if needed, batch schedule your content, and strategically plan for the future of your business as a mom.
